White Tiger Calligraphy was commissioned with an exciting branding assignment for the new brand «Badmeister» from Switzerland. The young company produces work uniforms for lifeguards, as well as lifestyle products.This creative odyssey was no ordinary project; it was about creating a distinctive visual identity that harmoniously reflects the essence of «Badi culture».
The iconic symbol of the cormorant, a vigilant guardian that embodies the spirit of the lifeguards, was chosen as the brand logo. The new brand logo and logotype decorates a range of workwear, including cozy fleece jackets, stylish hats and comfortable tank tops, all carefully designed for the lifeguards.
But the creative journey didn't end there. White Tiger Calligraphy took on the challenge of also bringing life and style to «Badmeister's» lifestyle collection. Three different swimwear patterns were hand-drawn, all bearing White Tiger Calligraphy's distinctive style. These designs were then carefully digitalized and integrated into three vibrant, multi-colored backgrounds.
Now the «Badmeister» brand is ready to serve not only as a reliable provider of lifeguard uniforms, but also as a flagship for lifestyle and leisure. Our project is a testament to the power of vision and the art of branding. White Tiger Calligraphy's expertise in branding and concept design transformed dreams into a living reality.
We are very proud of our contribution to this project and wish the «Badmeister» brand a bright start into a promising future. Cheers to the exciting journey ahead!
