I am thrilled to unveil our latest project for the 25hours Hotel Langstrasse, realized in collaboration with the innovative Zurich-based Blackout Collective. This unique marketing initiative for New Year’s Eve represents a significant milestone in my artistic journey.
To kick things off, we engaged with the hotel’s guests to gather their heartfelt wishes for the new year. I transformed these aspirations into a huge 224 m² artwork, meticulously painted on a banner in the studio. It was essential for me to align this piece with the hotel’s corporate identity while infusing it with my signature style.
Additionally, I helped find a producer for the banner and provided the marketing team with guidance and support to ensure the project’s successful realization.
On New Year’s Eve, the banner was proudly displayed on the hotel façade and captured in a breathtaking drone video that has already amassed over 35,000 views on Instagram!
This project not only showcases the versatility of calligraphy but also highlights my commitment to creating impactful art that resonates with audiences. I am incredibly grateful to everyone involved for their support and collaboration.
This experience serves as a powerful reference for future projects, and I look forward to exploring new opportunities!
Content Creation by Blackout Collective
www.blackoutcollective.art
www.25hours-hotels.com
